Branding - UX research - INDUSTRIAL DESIGN - MECHANICAL ENGINEERING

Onux Medical came to us with a revolutionary technology that could combine a grasper and suture tool into one device. They asked us to make their technology usable; to understand the best way for surgeons to hold and control the tool and then make it manufacturable.

We created a brand strategy for Onux as a manufacturer of innovative, high-end surgical products. We established a visual family identity so all their products are immediately recognizable, and then designed each one in depth. Touché is the first and flagship product. We identified 5 controls that needed to be placed at the surgeon’s fingertips and operated by feel while they look at the surgical site. Through models and user interviews we designed a comfortable and intuitive suturing procedure. We provided brand strategy, ergonomic studies, user interface research, industrial design and mechanical engineering.

BUSINESS IMPACT

Touché™ won an Innovation Award from the Society of Laparoendoscopic Surgeons. The strength of their brand including Salute™, also designed by Stream PD, led to the company purchase of Onux by Davol, the market leader in laparoscopic surgical devices.